This Joint Venture/Partnership Announcement Workflow will support you in writing a press release in the following situations:

  • Your company is partnering with or starting a joint venture with another business.

When you click Next> on the bottom of this screen, you will enter Publiqly’s Joint Venture/Partnership Workflow, which will show you how to write a press release using Publiqly’s five-step workflow structure. Here is a link to Publiqly’s Resource Page where we explain this structure a bit more in outline form.

Picking the Right Workflow
Publiqly’s workflows are tailored to meet your needs in specific situations, so we recommend you choose your workflow with care. Here are a couple of alternative suggestions:

  • If your company is selling or divesting a unit, click here.
  • If your company is selling itself to another company, click here.
  • If your company is buying another company, click here.

If the Joint Venture/Partnership Workflow is the right workflow for your needs, let’s get started…Click the Next> button below.

 

STEP 1: PREPARATION

Preparation is everything when writing effective press releases. In this step:

  1. We help you gather all the relevant input from your colleagues and outside sources. These are the Building Blocks and the key part of preparation for creating a press release.
  2. Start by downloading two important documents that you need to write your joint venture/partnership announcement.
Building Blocks, How it Works

As you can see, the questionnaire that you just downloaded is split in two sections: Facts and Narrative. These are the two key Building Blocks we distinguish when writing press releases. Understanding the difference between Facts and Narrative is key to using Publiqly’s platform. Here is a link to our resource page where we dig into our Building Blocks some more.

It’s worth noting here, that we color code all Facts in green, and all Narrative in blue. This holds true for both our questionnaires and templates.

The Questionnaire provides you with all the questions you will need to ask your colleagues and other sources. In the Facts section, you find basic questions about your company’s joint venture or partnership. The Narrative questions are aimed at gathering additional information about your company’s partnership that you can use to turn your announcement into an actual story with news appeal.

Action Item: Start collecting your building blocks using the questions from the Questionnaire.

Click on the Next> button below to see how Publiqly teaches you to use the Building Blocks to fill in your template and start creating your press release.

 

STEP 2: CONNECTING WITH YOUR AUDIENCE

Finding a News Hook that resonates with your Target Audience is probably the most important part of your press release. If you can create a successful hook, you are more likely to garner interest from the media. Just announcing a joint venture or a partnership with another company is not enough of a hook. You should ask the question: Why should anyone care?

Target Audience:

Should your Target Audience be your local consumer if you’re in a small town, or should your audience be a sector within your industry? Or perhaps your ideal audience is your customer? Only you can answer these questions. Ask yourself “Who are we writing this for?” Also ask if your audience will care about your joint venture or partnership?

News Hook:

Joint ventures and partnership are launched every day. So your job is to tell readers why your announcement is more important than the others out there. Use one of the following two ideas to make the press release more interesting to your readers:

  • Tie Your Announcement to a Trend. Is your joint venture part of a new environmental trend or a hot emerging market? Are the two of you taking advantage of a new trend that you couldn’t do separate?
  • What’s Your Superlative? Is your acquisition the first, biggest, best in something? What’s the superlative you can hang your announcement on? You’re partnering with this other company for a reason so be sure to highlight to your readers why you’re spending time, resources and money on this partnership.
  • Names Make News. In most cases the “Names Make News” hook is about a person, but if the company you’re partnering with is a famous or a popular brand, or comes with an iconic product, don’t hesitate to play up that angle.

Action Item: Choose a viable News Hook now and make sure that hook will resonate with the Target Audience you’ve decided to go after.

Be sure to take a look at Publiqly’s 10 Most Powerful News Hooks page here for additional ideas.

 

STEP 3: WRITING THE TOP

In this step, we will show you how to write the Top of the press release: the headline, the 1st paragraph (also known as the lead) and the 2nd paragraph. The Top of your press release is the most important part of your announcement.

Writing the Top
    • The Headline: We recommend writing your headline using the simple structure of Subject, Verb and Object and writing it in present tense. In the case of a joint venture/partnership, your company is the Subject, “announces” is the Verb and the partner is the Object. These are all Facts within the Building Blocks. You can add some Narrative to the tail end of the headline. Here is an example of a joint venture/partnership headline from a fictitious company Jones Oil Co.:
      Jones Oil Company Announces Joint Venture With Smith Gas to Explore Northern California Coast

Action Item: Plug your headline into your template now, following our example above.

    • First Paragraph: This is where you rephrase the headline in the form of a full sentence. Remember press releases are top heavy — lead with the news and don’t bury it. Check out our Pro Tip on the bottom of this screen to make sure your announcement is newsworthy and interesting enough to read. Here is an example of the first paragraph of Jones Oil Co.’s joint venture announcement:

      Jones Oil Co., the largest oil driller in Sonoma County in northern California, announced today that it has formed a joint venture with Smith Gas Inc.  to together drill for oil and gas off the coast of northern California.

Action Item: Plug the most Facts into the first green section of your template now. Use your Narrative building blocks to add some color in the blue section of the first paragraph.

    • Second Paragraph: The second paragraph is where we offer Facts that back up the first paragraph, include more features and “bells and whistles” of your new joint venture. We quickly introduce some more Narrative and begin to explain why these benefits are important to your target audience. Here is an example of the second paragraph of Jones Oil’s joint venture announcement:

      Jones Oil has developed proprietary technology to dig deeper in open water while preventing spills in nearby waters, thus making deep water drilling more feasible and environmentally friendly.  Studies have shown that there are an estimated 10 billion barrels of oil off the coast of Northern California.

Action Item: Begin plugging in your Facts followed by some Narrative.

 

STEP 4: WRITING THE BODY

In this step, we help you write the Body of the press release — the third and fourth paragraphs, as well as the Bottom of the press release.

Body: The Body of your announcement will put the news into context and explain how the news fits into the company’s story, how it plays into trends and why readers should care. Here you’ll circle back to the original Narrative you touched on in the headline and first paragraph.

  • Third Paragraph: Here you’ll put a quote from your company’s chief executive officer or another high-level executive that backs up the importance of this joint venture/partnership announcement. This quote is almost entirely Narrative and is colored blue in the press release. Here’s our example of a fourth paragraph quote from Jones Oil’s CEO:
    “Jones and Smith will be working better together than we could apart in the Northern California deep-water drilling space,” Jones Oil Co. Chief Executive Officer Joe Jones said. “Executives at both Smith Gas and Jones Oil promise this joint venture will be a new, safer and more profitable model for off-shore drilling for years to come.”

Action Item: Plug your quote into the third paragraph of your template, which continues the Narrative.

  • Fourth Paragraph: This is where you put the news into context and elaborate on how the new joint venture plays into market trends and/or fits into the company’s overall strategy. The fourth paragraph is almost entirely Narrative, backs up your first paragraph, and answers the question “Why is this news is important?” Below we continue our example of Jones Oil and the fourth paragraph puts its joint venture into context:
    Jones Oil’s joint venture with Smith Gas means that both companies will put their respective expertise into the venture, which will create 250 new jobs in Sonoma County. Jones Oil has always been concerned about protecting the environment and providing good-paying jobs to county residents.

Action Item: Plug your Narrative into the blue section of the third paragraph. Remember this is one of the most important paragraphs of your joint venture/partnership with another company announcement and should focus on why this news matters.

Bottom – In this step, we help you write the bottom paragraphs, and wrap-up the press release.

  • Fifth Paragraph: More Narrative. The fifth paragraph explains other reasons why the news is important and continues the Narrative and expands the story. The fifth paragraph follows the same line of thinking as the third paragraph and expands upon it in more detail. Continuing our example of Jones Oil’s joint venture announcement, you’ll see some more Narrative about why this announcement matters:
    Jones Oil last year announced it won a patent for its method of extracting oil from platforms in rough seas. Jones said the technology applies equally to natural gas companies like Smith Gas. Jones Oil scientists have spent more than a decade researching and testing thousands of techniques and formulae to build platforms that can be used to drill for gas as well as oil..

Action Item: Plug in more Narrative to the fifth paragraph of your template.

  • Sixth Paragraph: This is where you place the final wrap up of details about the joint venture/partnership with another company announcement. Here you may introduce a final detail about the joint venture itself, as well as the logistics of it. This is the final Factssection and it’s often a good idea to wrap up this section and the entire press release with a wide and sweeping pithy quote from your main executive that is forward-thinking and installs a call to action to the customer and reader eg, reminding them when they can get more information about your joint venture/partnership. This section is green in your downloaded template. And, finally, we wrap up our example of Jones Oil’s joint venture announcement with some closing facts and a fun quote from our fictitious CEO Joe Jones:
     Those interested in working with us at the new joint venture, called JOSG JV, should apply online at JonesOilSmithGasJV.com.  “This is an exciting opportunity to showcase safe and profitable American oil and gas innovation in our own backyard!” CEO Jones said. The partnership will begin immediately with drilling set to begin in the next year.

Action Item: Here you should plug the final paragraph into the bottom green section of your template.

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